About us

FUSION is a London-based branding company that serves clients internationally. We develop and implement brand strategies rooted in a fact-based understanding of your customers, your competitors and your own organisation.


With a strong track record in strategy, research, brand positioning and design we have worked for pre-eminent firms including McKinsey, M&C Saatchi, Wolff Olins, Landor, and Procter & Gamble, to name but a few.

FUSION was established in 2002 by a group of management consultants, advertising planners, designers and writers.


We believe that our values are as important as what we do for our clients. We put our clients’ interests above our own and if we cannot add value, then we decline a project.

We recognise that the quality and value of our work will only be measured by the lasting impact it achieves. We treat our clients, colleagues and our competitors with respect and professional courtesy.


In a professional services firm people are the assets. Everyone at Fusion has an academic and career track-record that reflect proven excellence. All of our professionals have specialist qualifications.

Because we value creative talent and analytical thinking equally, you’ll find a balance between people with MBAs and people with degrees in the creative arts.

Our creative partner

We work in collaboration with TRUE, who provide our core brand design and implementation services.